Insights

Excerpt from current publications

Coffee in Numbers

The Report “Coffee in Numbers,” in its seventh edition, is an engaging selection of coffee statistics from around the world. We partnered with Brandeins Wissen to deliver exciting figures and facts about coffee, highlighting the expertise of Tchibo, Germany’s largest coffee roaster on the market.

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White paper on global Smart TV industry

Statista Research & Analysis has developed a white paper on the global smart TV industry in collaboration with Chinese smart TV maker TCL and its subsidiary FFalcon Technology. The whitepaper explores consumer trends and manufacturers’ strategies in the industry, finding that manufacturers of smart TVs are threatened by high-demand digital streaming devices.

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Omnichannel Readiness Study and Index

In retail, various offline and online channels are used to promote products and services and to retain customers. The omnichannel readiness study by Statista Research & Analysis and WISAG, one of Germany’s leading facility management companies, is the first to investigate which “omnichannel” measures appeal to customers and how consumers assess these measures based on usefulness and awareness. The results are impressively illustrated by a specially developed index (ORIX).

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Digital Economy Compass

Statista has compiled the most relevant and recent data on the entire digital economy – a comprehensive overview of one of the pivotal topics of our time. Since accurate data is a critical factor for corporate decision-makers, we have gathered a set of remarkable facts, which are meant to inform and to intrigue.

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Infographics

Decline of Working Age Population Concern for Some OECD Countries

Within the OECD, Korea, Japan, Germany and Italy are among the countries most heavily affected by a decline of their working age populations. Taking each country’s population between the ages of 20 and 64 in the year 2000 as a base, the OECD calculated that by 2050, that population would only be around 80 percent of its original size in Korea and Italy. In Japan, the country most heavily affected, that number would be just over 60 percent. For the OECD in total, the size of the working age population is actually expected to increase and be at 111 percent of the 2000 figure in 2050. The growth is driven by countries with strong birth rates and large populations, like Australia, Turkey and the United States. While Japan’s working age population has been in decline since the 1990s, Korea’s working age population was growing until up till now but is expected to start its decline this year. For countries experiencing a decline of working age population, problems like underfunded social systems, tight labor markets and an overstretched medical and care sector are common problems.

1/3 of Global Arms Exports Come from the U.S.

Between 2014 and 2018, one-third of all global arms exports came from the United States. The U.S. sold arms to 98 states. According to the Stockholm International Peace Research Institute, the top five weapons exporters were responsible for three-quarters of all global arms exports over that same period. Historically, the United States and Russia, previously the Soviet Union, have always been neck-in-neck when it comes to arms manufacturing and exporting. While the U.S. and Russia remain the top two exporters, the U.S. has pulled away from Russia during this time frame. Between 2009 and 2013, U.S. exports were 12 percent higher than Russian exports; between 2014 and 2018 U.S. arms exports were 75 percent higher than Russia’s.

The Highest-Funded Startups in India

Food delivery service Swiggy was the highest-funded startup in India in 2018, collecting US$1.31 billion in three financing rounds. Tencent, DST Globe and Naspers, Meituan-Dianping and Hillhouse Capital were among the backers. Swiggy is joining delivery ventures UberEats, Zomato (also in the top 10) and Foodpanda in a well-funded portion of the Indian startup market. With more players in the segment, market consolidation is becoming more likely. The startups second and third on the list deal in hotels (OYO) and online education (BYJU’s) and the rest of the bunch is also an eclectic mix of different industry segments.

Marketers Have Yet to Embrace Snapchat

Instagram is having its moment in the marketing limelight. A new study from Social Media Examiner found that nearly three-quarters of marketers they surveyed are working with Instagram, a 7-point increase from last year’s report. The ‘gram was the only platform to see a significant jump in usage, with YouTube registering a modest 4-point increase in reported use. Marketers interest with Instagram may be somewhat motivated by the significant jump in the referral traffic coming from the image oriented social network. According to Merkle, Instagram experienced a 114 percent increase year-on-year in its referral traffic. Instagram is also one of the few social networks whose reported user base is growing, an appealing fact for marketers.

The U.S.-China Trade War: A Brief Recap

Today China announced 25 percent tariffs on U.S. goods worth $60 billion, effective June 1st. The move comes after President Trump placed 25 percent levies on $200 billion of Chinese goods late last week. Trade relations between the world’s two biggest economies appeared to deteriorate last week after four months of talks, which began after the G20 Summit in Buenos Aires. The back-and-forth started in January of last year when the U.S. rolled out safeguard tariffs on washing machines and solar cell imports, signaling China out in the official statement the U.S. released. Less than a month later, President Trump signed tariffs on imported steel and aluminum from all nations. While that was a move directed at all nations, China is the world’s largest steel exporter.

Machine Learning Tops AI Dollars

Machine learning projects took home the most funding in 2019, receiving more funding than all other artificial intelligence systems combined. Between both machine learning apps and platforms, over 42 billion dollars went to the development of those automating systems. While funders are getting behind more machine learning ideas, some of the biggest players in the space are putting resources behind not just advancing these systems technologically but also ethically. Google’s CEO Sundar Piachi released a transparency effort at Google’s I/O developer’s conference this week. Other industry behemoths, like IBM, have pushed for more transparency and software add-ons that could monitor algorithms to see how biases are built into them.

The Relentless Rise Of Populism In Europe

Europe’s populist wave has finally reached the shores of Spain with right-wing and eurosceptic parties now represented in 23 out of 28 EU member states. Vox won 10.3 percent of the vote in Spain’s general election last Sunday which gained the party 24 seats in the country’s national congress. The only countries left in the EU without such parties in government are Ireland, Malta, Portugal, Romania and Croatia. The following infographic provides an overview of the relentless rise of populism across Europe with a specific focus on the results of far-right parties in the most recent legislative elections. As mentioned above, Vox is present on the list after last weekend, even though the party fell short of the larger gains it had hoped for. The biggest right-wing gains were recorded in in 2015 when the Law and Justice Party (PiS) won a majority of power in Poland.

Global Data Creation is About to Explode

As covered in another infographic, if you were to burn all of the data created last year onto Blu-ray discs, you would need to invest in an astounding 660 billion – each with a standard capacity of 50 gigabytes. The worldwide total, 33 zettabytes, is peanuts though when compared to the forecasts for the next decade or so – as our infographic shows, data creation is about to explode. You can find this statistic and hundreds of others like it in the new Statista Digital Economy Compass 2019.

LP Resurgence Led by Vinyl-Era Artists

April 13 is Record Store Day. Conceived in 2007 to “to celebrate and spread the word about the unique culture surrounding nearly 1,400 independently owned record stores in the U.S. and thousands of similar stores internationally”, Record Store Day is met with special promotions in many locations, making it the perfect day to go digging in the crates for some rare LPs. Interestingly, the recent resurgence of vinyl in the United States has been largely led by artists from the LP era. As the following chart, based on Nielsen data, shows, all but one of the ten best vinyl-selling acts in the U.S. in 2018 were big before the guy who invented Spotify was even conceived. The Beatles sold 321,000 vinyl albums in the U.S. last year, with Abbey Road being their best-selling album with 76,000 units sold. Pink Floyd and David Bowie round off the top 3 vinyl-selling artists of last year ahead of Panic! At the Disco, the only contemporary band in the top 10.

Detecting Security Intrusions Is Top AI Application in 2018

Cybersecurity is increasingly becoming a headache for everyone from C-suite executives to regular consumers, who are both targeted by phishing scams and hackers attempting to access sensitive information. Organizations across the globe are implementing artificial intelligence applications to detect and deter security intrusions. Just under of half organizations surveyed by the Consumer Technology Association reported using this technology for that end. Unrelated research has come to similar conclusions, particularly from Technalysis Research and 451 Research. The Consumer Technology Association found that improving IT deliverables and security were not the only ways AI was being used in businesses. About a fifth of AI applications were being used to anticipate future customer purchases, while about 15 percent of use cases involved monitoring social media comments and improving media buys.