Excerpt from current publications


After the huge success of the HABONA REPORT 2018, which is the first sector report for retail real estate, Statista, Habona Invest GmbH and the renowned real estate consultant Savills have published the HABONA REPORT 2019. The focal topic of the current issue is demographic change and its impact on consumer behavior and the local amenities market. Well-known companies from the food trade, project development and investment provide exclusive insights from their respective perspectives.

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Automotive Brand Reports

Mercedes-Benz is the leader in which car segment? In which country does Toyota sell most of its cars? The new and exclusive Statista brand reports from the automotive industry have the answers. Based on the Statista Mobility Market Outlook, our analysts have produced 44 reports on various car brands. The reports contain information on global and regional sales figures, revenues and market shares as well as forecasts up to the year 2022.

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Digital Trends & the New World of Work

In cooperation with Accenture and XING, Statista recently published the study “Digital Trends & the New World of Work”. The study reveals that many employees in Germany only have a partial-knowledge on topics such as design thinking, artificial intelligence and blockchain. The highly anticipated launch took place as part of an exclusive after-work event on the 14th floor of the Accenture Office. 50 selected guests were invited, including the CIO of Otto as well as representatives of Körber, Olympus, Barclaycard, Tesa, HASPA, Daimler and Generali.

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Coffee in Numbers

The Report “Coffee in Numbers,” in its seventh edition, is an engaging selection of coffee statistics from around the world. We partnered with Brandeins Wissen to deliver exciting figures and facts about coffee, highlighting the expertise of Tchibo, Germany’s largest coffee roaster on the market.

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Spotify Has Close to 300 Million Monthly Listeners

When Spotify launched its music streaming service in several European countries on October 7, 2008, few people would have thought that this obscure Stockholm-based startup would eventually grow into the world’s most popular music platform. Back then, music streaming was still in its infancy, accounting for a small fraction of global music revenues, but eventually, Spotify’s early bet on streaming would pay off. As the following chart illustrates, it took a while for Spotify to really take off. By the time of its fifth birthday in 2013, the streaming pioneer had roughly 30 million active users and 8 million premium subscribers.

U.S. Economy Suffers Historic Slowdown Amid Pandemic

Coming on the heels of the first contraction after 23 consecutive quarters of growth, the U.S. economy suffered its steepest decline on record in the second quarter of 2020. According to preliminary estimates published by the Bureau of Economic Analysis today, real GDP declined by a historic 32.9 percent at an annualized rate in the three months ended June 30, making the previous negative record set in Q1 1958 look like a small dip in comparison.

Stock Market is America’s Favorite Investment

A familiar pastime appears to be returning in the U.S., proliferated by the COVID-19 pandemic. A new survey from a financial data company shows how investing in the stock market is America’s favorite way to participate in long-term investments. In a new survey from Bankrate, 28 percent of U.S. adults say they prefer to invest in the stock market for money they don’t plan on using for the next 10 years. Following closely behind at 26 percent is real estate investments.

Who’s Most Vulnerable to COVID-19’s Impact on Tourism?

Italy and Spain have been among the countries hit earliest and hardest by the coronavirus pandemic. With more than 34,000 and 28,000 confirmed deaths at the time of this writing, both Italy and Spain have experienced the deadly force of the novel coronavirus, which killed more than 600,000 people globally and brought public life to a standstill across the globe. As if the deadly impact of COVID-19 weren’t enough, Italy and Spain are also among the countries most vulnerable to the economic fallout of the pandemic

Retail Sales Continue to Rebound

As many states in the U.S. eased COVID-19 restrictions in May, consumer confidence and relative sales have sprung back to life over the past two months. New data on retail sales shows that the rebound is still going into the month of June, although at a slower pace than in May. Retail sales bounced back another 7.5 percent for the month of June, according to the U.S. Commerce Department. While that’s good news for many businesses around the country, it’s much smaller than the pace set in May at 18.2 percent.

Continental Shift: The World’s Biggest Economies Over Time

According to data from the World Bank and IMF, Asian countries are expected to make up most of the top 5 countries in the world by size of GDP in 2024, relegating European economic powerhouses to lower ranks. China’s economic growth has been steep since the 1990s, while India and Indonesia have even more recently entered the top 10 of the biggest economies in the world and are expected to reach ranks 3 and 5 by 2024. Japan, an established economy, is expected to cling on to rank 4 in 2024, while Russia will rise to rank 6.

The U.S. Rules the Cloud

According to the Statista Technology Market Outlook 2020, U.S. revenues earned with public cloud computing services are expected to surpass $45 billion this year. That’s roughly eight times the size of the next smaller market in China. By 2025, revenues are projected to rise to $93 billion in the U.S. and $28 billion in China. Infrastructure-as-a-service accounts for more than half of sales. The segment consists of cloud-based IT services for storage and computing (e.g. large data). The largest providers here are Amazon Web Services, Microsoft Azure and Google.

The Countries With the Most Unicorns

In the tech world especially, investors are always on the search for the next unicorn – a private company valued at one billion dollars or more – to sink their money into for a big payoff further down the line. High-profile examples of such companies are SpaceX ($36 billion) and Airbnb ($18 billion). As CB Insights data shows, the country where investors are most likely to find a company with such potential is currently the United States. With 228 unicorns based there as of June 2020, second-placed China comes a distant yet still impressive second with 122 . In Europe, The UK leads Germany with 25 unicorns to 13.

Podcasts Rising in Prominence

AudienceProject data shows that the share of people saying they listen to podcasts on a weekly basis rose across all seven of the markets in which it conducted its 2020 survey. The largest share of listeners was recorded in the United States. The 34 percent in 2020 represents a 17 percent (5 percentage points) increase on 2019’s 29 percent. The largest increase was found in Finland where the jump from 16 to 21 percent makes for a 31 percent increase. Sweden, the home of Spotify, saw a rise of 15 percent.

The Global Decline of Manufacturing

Emerging and advanced economies alike are experiencing a decline of their manufacturing sectors, which are becoming less and less important for national incomes. In the 1980s, industrial production made up a quarter or more of national GDPs around the world, but that share has been in ongoing decline. This is according to data from the World Bank and the United Nations. As the IMF notes, the loss of manufacturing jobs has been a source of anxiety across developed countries, as many fear the disappearance of well-paying jobs for low and middle-skilled workers and ultimately worsening inequality.