Insights

Excerpt from current publications

Coffee in Numbers

The Report “Coffee in Numbers,” in its seventh edition, is an engaging selection of coffee statistics from around the world. We partnered with Brandeins Wissen to deliver exciting figures and facts about coffee, highlighting the expertise of Tchibo, Germany’s largest coffee roaster on the market.

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White paper on global Smart TV industry

Statista Research & Analysis has developed a white paper on the global smart TV industry in collaboration with Chinese smart TV maker TCL and its subsidiary FFalcon Technology. The whitepaper explores consumer trends and manufacturers’ strategies in the industry, finding that manufacturers of smart TVs are threatened by high-demand digital streaming devices.

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Omnichannel Readiness Study and Index

In retail, various offline and online channels are used to promote products and services and to retain customers. The omnichannel readiness study by Statista Research & Analysis and WISAG, one of Germany’s leading facility management companies, is the first to investigate which “omnichannel” measures appeal to customers and how consumers assess these measures based on usefulness and awareness. The results are impressively illustrated by a specially developed index (ORIX).

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Digital Economy Compass

Statista has compiled the most relevant and recent data on the entire digital economy – a comprehensive overview of one of the pivotal topics of our time. Since accurate data is a critical factor for corporate decision-makers, we have gathered a set of remarkable facts, which are meant to inform and to intrigue.

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Infographics

Trump Administration Scaling Back Endangered Species Act

The U.S. government announced Monday that it was scaling back the U.S. Endangered Species Act of 1976. In the future, animals categorized as “threatened” will not automatically receive the same protections as animals listed as “endangered”, the more serious of the two categories. Officials will be able to decide not to fully protect such species if the economic impact of doing so would be considered too severe. More than 1,600 animal species are considered “endangered” or “threatened” according to the U.S. government. Nonprofit NatureServe, whose assessments also inform the decisions which animals are considered protected in the U.S., currently list more than 6,000 species as endangered or vulnerable (threatened). Comparing the current NatureServe database to a 2005 assessment of it, it becomes apparent that more species are threatened today than they were 14 years ago.

What Americans Are Doing About Microplastics

A survey for Statista by YouGov has revealed that only 52 percent of adults in the U.S. have heard of microplastics. The issue, which has been troubling environmentalists in recent years, has been garnering more attention in the media, with headlines such as “Microplastics are raining down from the sky”, or “There’s no getting away from microplastic contamination” raising awareness. So what are the 52 percent doing to reduce the production of/contact with microplastics? Our survey revealed that the most common action is recycling (more) plastic products. Next up, almost 30 percent say they now try to avoid buying food in plastic packaging, while a similar amount of people also try to avoid consuming drinks from plastic bottles. The most common source of microplastics in our oceans is synthetic textiles. There still seems to be some way to go in this department though, with only 13 percent saying they have stopped wearing/buying clothes made from these materials.

Millennials Not Alone in Driving up U.S. Avocado Consumption

It’s no big news that avocado consumption in the U.S. – mainly in the news in connection with the millennial generation and its presumed love for avocado toast – has been increasing. But looking at the numbers a little more closely, millennials might only be partly to blame for the rise of avocado sales. These sticking points have made avocado consumption a guilty pleasure for some – but who exactly? As figures by the U.S. Department of Agriculture suggest, avocado consumption in the U.S. increased most during two time periods. Between 2000 and 2005 it grew from 543 million pounds to 938 million pounds, an increase of almost 73 percent. Millennials, who are individuals who grew up or were born around the turn of the millennium, were likely not the ones driving these purchasing decisions.

Free Access Is the Most Common Pay Model for All Media

Free access is still the most common pay model for all media types, particularly for digital-born media, while hard paywalls remain extremely uncommon. According to the Reuters Institute of Journalism, nearly all content from digital-born outlets is free. Out of the 212 news organisations analysed across seven countries, only two digital-born/digital-only outlets operated any type of paywall, up from just one in 2017 when the study was first published. Newspapers provide more of a mix of options when it comes to paying for content, with about a third using a metered paywall and another third employing a freemium model. The study also found that the freemium model was much more common at European outlets than American ones, with the U.S. being dominated by metered paywalls.

U.S. Vacation Goers Tend to Pay More

Despite taking less summer vacation, American travelers spent over 1,500 euros per week on average, which is more per week than the typical getaway for their European or Brazilian counterparts, according to a report released by Ipsos. Brazil had the cheapest weekly summer holiday and the most time off. An average Brazilian holiday-goer will spend about 517 euros per week on their vacation, while also taking off 2.2 weeks. Spain and France also registered a cheaper per week cost than the United States. In France, an average week off is roughly 1,100 euros, while in Spain the average holiday week is just shy of one thousand euros. Both countries spent around two weeks on summer vacation.

Digital Advertisers Increasingly Target Kids

Over the next three years, digital advertising aimed at kids is expected to grow by 42 percent, reaching about 1.7 billion U.S. dollars, according to PwC. By 2021, digital advertising is projected to make up about 37 percent of all ad dollars aimed at kids. In 2016, digital only comprised about 15 percent of kids advertising. Advertising for kids is increasingly moving online from television. These ad dollars are matching the changing consumption habits of kids, who are increasingly shifting their screen time from TVs to internet connected devices. The expanding subscription based, ad-free platform presents a potential obstacle down the road for the digital advertising directed at kids.

Families are Crossing Southern U.S. Border in Record Numbers

Undocumented immigrants travelling in family units have been crossing the Southern U.S. border in record numbers, as inferred to by arrest counts from Customs and Border Protection. In May 2019, more than 84,000 people were apprehended while trying to cross the border with their families, exceeding the number of other apprehended people by 36,000. The number of families arrested had already pushed total border apprehensions to an 11-year high in February. The number of immigrants apprehended with their family in fiscal year 2019 so far had by February also exceeded the record for most family apprehensions in a whole year, set in FY2018. Recently, more immigrants that are coming across the Southern U.S. border have travelled from countries in Central America, like Honduras, Guatemala or El Salvador, while undocumented immigrants from Mexico remain the largest group. These migrants often claim asylum because of political turmoil in their home countries.

U.S. Women Are Half of College Grad Work Force

Women in the U.S. now make up half of the college-educated workforce, on par with the number of college-educated men in the workforce. As of the first quarter of 2019, there are 29.5 million women, who are college graduates and part of the workforce, while there are 29.3 million men with the same credentials. Among this demographic of college graduates in the U.S. labor force, women are expected to bypass men later this year. Advancing gender equality among college graduates in the labor force is important for boosting women’s earnings. Higher education is strongly correlated with income. College-educated women earn a median income of $51,600 compared to $36,000 for women overall, according to the Census Bureau.

Big 4 Dominate TV-Based Video Streaming in the U.S.

As traditional TV viewing gradually declines, more and more people stream movies and other video content online. That doesn’t mean that they don’t want to watch their favorite show on the big screen though, which is why many combine the best of both worlds and enjoy the flexibility of online video with the comfort of the living room and stream directly to their TVs. According to a recent comScore report, 64 million households in the U.S. used over-the-top (OTT) streaming in March 2019, meaning they streamed online video to a TV using a set-top box, a streaming stick, a game console or simply a smart TV. As our chart illustrates, Netflix is the most popular service of choice, reaching 75 percent of all OTT households, ahead of YouTube (55 percent), Amazon Prime Video (44 percent) and Hulu (32 percent). According to comScore’s estimates, these four streaming services account for 79 percent of all OTT streaming in the United States, which amounted to an average of 86 hours per household in March 2019.

Women’s Soccer: U.S. Always on the World Cup Podium

Since inaugaural 1991 FIFA Women’s World Cup in China, the United States team has made it onto every single ‘podium’ come the end of the tournament, and this year’s contest in France is no exception. As this infographic shows, the U.S. ladies have lifted the trophy aloft a total of three times, come runners up once and finished in third place three times – stamping their dominance on the modern women’s game with talented and increasingly high-profile players such as Megan Rapinoe and Alex Morgan.