Insights

Excerpt from current publications

The evolution of mobile esports

The whitepaper is about how mobile esports might become the boost for the whole industry of competitive gaming in Europe and why potential sponsors and partners should keep an eye on this up and coming emerging market. Challenges and chances will be explained and evaluated. Get deeper insights in mobile esports from a revenue and viewership perspective and how the whole ecosystem might be affected by a mobile (r)evolution. Moreover, find answers to the question if Europe is even prepared for a new mobile transformation and how the Asian market can be seen as a role model for further development.  

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COVID-19 – Trend Whitepaper

This whitepaper looks at the economic impact of the novel Coronavirus and attempts to gage possible global consequences, especially in the automotive and tourism sector. Compared to previous estimates, combined sales of passenger cars and motorcycles in China are estimated to decline by 69%. We estimate that revenues of the Travel & Tourism market will decrease by 17% worldwide as an impact of the novel coronavirus, resulting in a reduction of worldwide revenue in Travel and Tourism from US$685.1 billion in 2019 to US$568.6 billion in 2020.

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Economic impact study of the Pokémon Go Festival

The report is about the positive economic effects of the Pokémon Go festivals on the host cities. The first study was conducted for the Dortmund city festival in 2019, and Statista aims to undertake more studies on the upcoming Niantic Festivals to be hosted globally in 2020. This report reveals that there had been a 49-million-euro economic benefit to the Dortmund and Rhein-Ruhr Metropolitan region, as well as other positive commercial and social effects.

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Global Sports Sponsorship Market

This study by Statista analyses direct corporate financial endorsement and sponsoring income received by athletes, leagues & teams, federations, governing bodies, and sporting events. The study quantifies the global sports sponsoring market, as well as, the shares received by men and women sports. In addition, the report highlights which sports, leagues & teams, and athletes receive the highest amount of funding though direct corporate financial sponsoring. Moreover, the study provides an in-depth analysis on the effect of sponsoring on women sports.

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Infographics

The Most Popular Passwords Around the World

Cyber security is a topic for tech experts, sure, but every layperson can also do his or her part in an area of cyber security that isn’t so hard to understand: safe passwords. Using an easy to remember password doesn’t seem like a big deal until finding out that a popular hacking method actually uses a bot to try out a number of common passwords until one sticks. So, if you find your password on this list published by security application provider North Pass, it might be wise to make a change.

The Pokémon Franchise Caught ‘Em All

Pokémon celebrates its 25th anniversary on Saturday and the hype around the “pocket monsters” has been unbroken since the first release for Gameboy in 1996.  The Pokémon brand is the world’s most valuable media franchise with estimated all-time sales of $100 billion. The games have developed into a veritable media and merchandise gold mine over the past 25 years and helped parent company Nintendo through many a crisis. Another Japanese franchise, Hello Kitty, places second in the ranking which is otherwise dominated by U.S. and U.S.-British collaborations.

Pandemic Accelerates Shift to Online Retail

According to data regularly published by the U.S. Census Bureau, the impact of online shopping on total retail sales in the United States has long been smaller than many people might think. In 2019, e-commerce sales accounted for just 11 percent of total retail sales (excl. food services), which was the highest share on record – until the pandemic hit the United States. The COVID-19 crisis accelerated the ongoing shift to online retail. Faced with stay-at-home orders and store closures, millions of Americans resorted to shopping online, resulting in a 3-point jump in the online portion of total retail sales.

The Pandemic’s Uneven Effect on Consumer Spending

When the COVID-19 pandemic arrived in the United States in March, forcing widespread lockdowns to contain the spread of the virus, consumer spending fell off a cliff. Following an abysmal April, which saw spending levels down more than 18 percent compared to January, personal consumption expenditure started to recover, however, coming within 1.75 percent of pre-pandemic levels in October before edging down slightly in November and December.

Switzerland Comes First For Chocolate Consumption

When it comes to the league of chocoholics, Switzerland is out in front with annual per capita consumption amounting to an impressive 8.8 kilograms. The country is well known for its excellent chocolate industry with Toblerone one of its more recognizable brands. Neighboring Austria and Germany are also high up on the list with 8.1 and 7.9 kilograms respectively. The consumption data was published by Swisss chocolatier and confectionery company Lindt.

Electric Mobility: Europe Races Ahead

Despite difficult circumstances and the pandemic’s negative impact on the the automotive industry, electric vehicles made a giant leap forward in many countries in 2020. According to estimates from industry tracker EV-Volumes, plug-in electric vehicles accounted for 4.2 percent of global light vehicle sales last year, up from 2.5 percent in 2019. While just eight countries reported an EV share of 5 percent or higher in 2019, 13 countries managed to push electric vehicles past 10 percent of new light vehicle sales in 2020.

Long-Term Unemployment Rises as Crisis Drags On

With the COVID-19 situation showing signs of improvement and another stimulus package on its way, there’s finally some reason for optimism with respect to the U.S. economy. As it stands, however, the impact of the pandemic is still clearly visible, especially in the labor market. According to the latest jobs report, published by the Bureau of Labor Statistics, job gains in the United States slowed to a trickle in January, as gains in professional and business services and education were partly offset by losses in leisure and hospitality, retail trade, health care and in transportation and warehousing.

How Common is Crypto?

Reliance on remittances and the prevalence of peer-to-peer phone payments have led to a steep rise of cryptocurrency use in Africa’s largest economy. Out of 74 countries in the Statista Global Consumer Survey, Nigerians were the most likely to say they used or owned cryptocurrency. The second and third highest rates of cryptocurrency use in the survey were recorded in Vietnam and the Philippines, respectively. Japan, finally, was the country in the survey where the fewest people said they used or owned cryptocurrency. Only four percent said they had experience with crypto products, the lowest in the survey together with Denmark.

Disney+ Passes 90M Subscribers Three Years Ahead of Schedule

Less than 14 months after launching in North America and the Netherlands on November 12, 2019, Disney+ has already achieved what it set out to do in 2024, that is reach 90 million subscribers. As of January 2, 2021, the Netflix competitor based in Burbank, California had reached 95 million paid subscribers, the company announced in its latest earnings report. To put that number in context, it took Netflix six to nine years (depending on when you start counting) to reach as many subscribers for its streaming service, which is currently the number 1 in the world with 204 million subscribers.

PayPal Took Off After Divorce From eBay

In a year that saw e-commerce boom in face of the COVID-19 pandemic, both eBay and PayPal reported strong results, with the latter approaching a major milestone in its quest to becoming the dominant online payment platform. With payment volume climbing to $277 billion in the fourth quarter, PayPal ended the year with a total payment volume of $936 billion, bringing the $1 trillion mark within touching distance for 2021. “PayPal delivered record performance in 2020 as businesses of all sizes have digitized in the wake of the pandemic,” the company’s CEO Dan Schulam said in Wednesday’s earnings release, which saw revenue climb to $21.5 billion and net income jump 71% to $4.2 billion in 2020.