Insights

Excerpt from current publications

The evolution of mobile esports

The whitepaper is about how mobile esports might become the boost for the whole industry of competitive gaming in Europe and why potential sponsors and partners should keep an eye on this up and coming emerging market. Challenges and chances will be explained and evaluated. Get deeper insights in mobile esports from a revenue and viewership perspective and how the whole ecosystem might be affected by a mobile (r)evolution. Moreover, find answers to the question if Europe is even prepared for a new mobile transformation and how the Asian market can be seen as a role model for further development.  

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COVID-19 – Trend Whitepaper

This whitepaper looks at the economic impact of the novel Coronavirus and attempts to gage possible global consequences, especially in the automotive and tourism sector. Compared to previous estimates, combined sales of passenger cars and motorcycles in China are estimated to decline by 69%. We estimate that revenues of the Travel & Tourism market will decrease by 17% worldwide as an impact of the novel coronavirus, resulting in a reduction of worldwide revenue in Travel and Tourism from US$685.1 billion in 2019 to US$568.6 billion in 2020.

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Economic impact study of the Pokémon Go Festival

The report is about the positive economic effects of the Pokémon Go festivals on the host cities. The first study was conducted for the Dortmund city festival in 2019, and Statista aims to undertake more studies on the upcoming Niantic Festivals to be hosted globally in 2020. This report reveals that there had been a 49-million-euro economic benefit to the Dortmund and Rhein-Ruhr Metropolitan region, as well as other positive commercial and social effects.

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Global Sports Sponsorship Market

This study by Statista analyses direct corporate financial endorsement and sponsoring income received by athletes, leagues & teams, federations, governing bodies, and sporting events. The study quantifies the global sports sponsoring market, as well as, the shares received by men and women sports. In addition, the report highlights which sports, leagues & teams, and athletes receive the highest amount of funding though direct corporate financial sponsoring. Moreover, the study provides an in-depth analysis on the effect of sponsoring on women sports.

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Infographics

The Highest-Valued Startups in the World

According to CB Insights, Chinese AI company Bytedance, parent company of TikTok, is the highest-valued startup – currently private, up-and-coming company – in the world. The second highest-valued startup according to CB Insights is also from China – ride-hailing service Didi valued at $62 billion, while Elon Musk’s space company SpaceX took third place in the list of unicorns, valued at $46 billion as of November. U.S companies now make up 60 percent of the top 10, the remaining startups being Chinese or Indian. According to CB Insights, there are more than 500 unicorn startups (companies valued at $1 billion or more) in the world as of November 2020.

Video Game Sales Are Extremely Seasonal

As millions of Americans are kicking off their holiday shopping season this weekend, Black Friday and Cyber Monday deals involving video game hard- and software will certainly be among the most sought-after bargains once again this year. And while year-to-date video game sales are up significantly compared to previous years, thanks to a spending boost caused by the COVID-19 pandemic, the holiday season with a new generation of consoles will probably be the icing on the cake for the gaming industry.

How Big is Social E-Commerce in China?

Social e-commerce in China is already a gigantic market of $300 billion, and it is poised to grow even more in the coming years as a plethora of different services vie for top positions in the sector. Our infographics shows some of the biggest and noteworthy ones. Some marketing concepts in Chinese social e-commerce are similar to those employed by social media influencers in other countries (while being a bit more on the nose). Others are still virtually unheard of in North America or Europe.

Long road ahead for the UK’s e-mobility goal

In his statement on the country’s plan for a “green industrial revolution” this week, UK prime minister Boris Johnson announced that he would be bringing forward the scheduled 2040 ban on the sale of new petrol and diesel cars. The goal is part of a ten-point plan which will be backed up by £12 billion. A smooth transition to the ban on new petrol and diesel cars will require a significant shake up of the auto industry. As the most recent new registrations data shows, only 5.5 percent of sales were of the ideal type – ‘battery electric vehicles’.

Pandemic Set To Benefit Smartphone Mobile Payments

As well as a streaming boom, the Covid-19 pandemic has seen fewer transactions involving cash. That has resulted in smartphone mobile payments experiencing a surge in growth this year. The Statista Digital Market Outlook has forecast that the value of of smartphone mobile payments is set to continue increasing in the years ahead, with 28 percent growth predicted between 2019 and 2024.

The Billion-Dollar Content Race

The rapid rise of video streaming services over the past few years is affecting TV networks, pay-tv providers and other industry players in more ways than one. Between 2014 and 2017, prices for distribution rights of independent films shown at the Sundance Film Festival increased sharply, a development widely attributed to Netflix and Amazon joining the bidding with big pockets. And it’s not just distribution rights that streaming companies are gobbling up: they also sign deals with acclaimed showrunners, screenwriters, actors and directors left and right in an effort to build up their original content libraries.

UK demand for electric cars growing despite Covid crisis

Despite the clear crisis the Covid-19 pandemic has caused for the car industry, there are certain types of cars which are still seeing growing demand. As this infographic shows, although there are still far more petrol and diesel cars being sold, demand has shrunk by 39 and 55 percent compared to 2019, respectively. Cars powered to some degree by electricity have weathered the pandemic storm, posting growth of 169 percent for vehicles powered solely by batteries, 92 percent for plug-in-hybrids and 11 percent for hybrids.

Uber Pivots to Food Delivery Amid Pandemic

Two days after scoring a big win on election day, when Californians passed Proposition 22, a ballot measure that exempts gig economy companies from a law that would require them to classify most of their workers as employees rather than contractors, Uber reported its third quarter results on Thursday. The report once again highlighted the shift that Uber’s business has been undergoing during this time of restricted mobility. The company’s food delivery segment continued to outperform its core ride-hailing business, as the latter saw gross bookings plummet by 75 percent in the first nine months of 2020 and the former just about doubled in size.

In Face of Crisis, Not All Retailers Are Created Equal

Despite the expiration of the weekly supplement to unemployment benefits at the end of July, U.S. consumer spending continued to bounce back in September. According to preliminary estimates published by the U.S. Census Bureau, seasonally adjusted retail and food services sales amounted to $549.3 billion last month, up 33 percent from their April low. As the following chart shows, clothing and accessories stores have been badly impacted by the pandemic. At the other end of the spectrum, nonstore retailers, building material and garden dealers as well as grocery stores have seen double-digit growth rates in the first nine months of 2020.

U.S. Retail Sales Return to Pre-Pandemic Trajectory

Following an unprecedented plunge in April and a sharp rebound in May and June, U.S. retail sales continued to recover from the historic slump brought about by the COVID-19 pandemic in the third quarter. According to advance estimates released by the U.S. Census Bureau, total retail and food services sales amounted to $549.3 billion last month, up 1.9 percent from revised August sales and 5.4 percent from last year’s September total. The latest increase puts retail sales back on its pre-pandemic trajectory, even though it has to be noted that some retailers are still far off last year’s sales levels.