Insights

Excerpt from current publications

COVID-19 – Trend Whitepaper

This whitepaper looks at the economic impact of the novel Coronavirus and attempts to gage possible global consequences, especially in the automotive and tourism sector. Compared to previous estimates, combined sales of passenger cars and motorcycles in China are estimated to decline by 69%. We estimate that revenues of the Travel & Tourism market will decrease by 17% worldwide as an impact of the novel coronavirus, resulting in a reduction of worldwide revenue in Travel and Tourism from US$685.1 billion in 2019 to US$568.6 billion in 2020.

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Economic impact study of the Pokémon Go Festival

The report is about the positive economic effects of the Pokémon Go festivals on the host cities. The first study was conducted for the Dortmund city festival in 2019, and Statista aims to undertake more studies on the upcoming Niantic Festivals to be hosted globally in 2020. This report reveals that there had been a 49-million-euro economic benefit to the Dortmund and Rhein-Ruhr Metropolitan region, as well as other positive commercial and social effects.

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Global Sports Sponsorship Market

This study by Statista analyses direct corporate financial endorsement and sponsoring income received by athletes, leagues & teams, federations, governing bodies, and sporting events. The study quantifies the global sports sponsoring market, as well as, the shares received by men and women sports. In addition, the report highlights which sports, leagues & teams, and athletes receive the highest amount of funding though direct corporate financial sponsoring. Moreover, the study provides an in-depth analysis on the effect of sponsoring on women sports.

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3rd edition of the Digital Economy Compass

For the third time, Statista has published the Digital Economy Compass 2019, a standard work on digital economy. The Digital Economy Compass provides a comprehensive look at the development and trends of the digital world. In three chapters we cover the following exciting topics:

Data explosion: How is the exponential growth, where is the data stored and what is the benefit?

Artificial intelligence: potential, use cases and investments

Investment & Funding: From the biggest funds to mega-rounds to the latest market valuations

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Infographics

The Top Issues for Voters in 2020

The United States is a starkly divided country, at least politically. Where this division shows itself most significantly is indicated by a recent Pew Research Center poll which asked Biden and Trump supporters to name issues which are ‘very important’ to their vote in 2020. As this infographic shows, the most important topics for Trump supporters came out as economy and violent crime. While Biden supporters share a similar degree of interest in the economy, health care, the coronavirus outbreak and race and ethnic inequality rated more highly on their list of priorities.

High Times for TikTok

The coronavirus pandemic aided or at least coincided with a high demand for videosharing app TikTok in app stores around the globe. Analytics platform Airnow Data counted almost 76 million monthly downloads in March of 2020 and a still respectable 44.6 million in August. This puts the app firmly ahead of competitors for 2020 downloads.

Outdoor Equipment Sales Soar

People are spending more time outdoors thanks to COVID-19 indoor restrictions. New data shows what people are spending their money on for outdoor activities. In data collected by the NPD group, cycling-related sales are seeing one of the largest upticks in the U.S., rising by 63 percent compared to this time last year to reach nearly $700 million in sales in June. Paddle sports sales are also up 56 percent year-over-year for a total of $172 million in June. Golf and camping equipment also made the top list, while sales related to nature sightings and bird-watching grew by 22 percent year-over-year.

U.S. Labor Market Shows Signs of Recovery

While the number of weekly jobless claims has been stalling for the past couple of weeks, the U.S. job market is still showing signs of recovery. The number of job openings, reported by the Bureau of Labor Statistics earlier this week, exceeded expectations in July, climbing to 6.6 million by the end of the month versus forecasts of 6 million. Meanwhile total nonfarm employment grew from 130 million in April to 141 million in August, recovering roughly half the jobs lost during the lockdown period.

‘No-deal’ finds little support among Brits

EU chief negotiator Michel Barnier is in London today for the next round of Brexit talks amid warnings from Boris Johnson that he would abandon trade negotiations if no agreement were to be found by mid-October – a stance met with anger in Brussels and leading a senior U.S. Congressman to state that ‘there will be consequences’ for a US trade deal if, as posited by the prime minister, the protections for Northern Ireland are reneged on. As shown by a new YouGov survey, there is also scant support for no-deal among the British public. Of all respondents, only 24 percent said it would be a fairly/very good outcome while 50 percent said they think it would be fairly/very bad.

Are We in a Stock Market Bubble?

After the first week of September ended with two consecutive days of losses for major stock market indices in the United States, fears of a deeper correction are mounting among investors. Seemingly defying all that was going on in the United States, the stock market had previously rounded off a great summer with its best August in decades. The tech-heavy NASDAQ Composite Index even reached a new all-time high on September 2, closing above 12,000 points for the first time, up more than 75 percent from its low point in March. And while the months-long rally was greeted with celebrations by some people, others were eyeing it with suspicion, worried about what looks like a growing disconnect between the stock market and reality.

Coronavirus Cuts International Tourism in Half

Earlier this year, the UN’s World Tourism Organization published estimates on how big the impact of the coronavirus pandemic on international tourist arrivals could be. The most positive of the three scenarios published in May assumed that travel restrictions would be lifted in July. Even under this scenario, which has already turned out to be too optimistic with international travel still severely restricted, the UNWTO expected international tourist arrivals to drop by 58 percent this year compared to 2019.

The Surprising Comeback of Vinyl Records

Continuing one of the more surprising comebacks of the digital age, vinyl album sales in the United States have grown for the 14th consecutive year. In 2019, 18.8 million LPs were sold in the United States, up 14 percent compared to 2018 and more than 20-fold compared to 2006 when the vinyl comeback began. According to Nielsen’s 2019 Year-End Music report, LPs accounted for 17 percent of album sales in the United States, which is quite substantial. Factoring in streaming and downloads of single tracks, however, that number drops to 2.4 percent of album equivalent music consumption, which puts things in perspective.

Where E-Commerce is Growing Fastest

China is by far the biggest e-commerce market in the world as seen in figures from the Statista Digital Market Outlook. Last year, e-commerce sales in the country stood at $826.6 billion and that number is projected to nearly double until 2024. This would mean that in 4 years, around 2 in 5 e-commerce dollars could be spent in China. Yet, markets outside of Europe, China and the U.S. are already growing at a faster rate than the Chinese market.

Cruise Industry in Troubled Waters

Few industries have been hit harder by the coronavirus pandemic than the cruise industry. Due to the massive outbreak on board of the Diamond Princess, the industry was negatively associated with the pandemic from the start, and the large number of vessels reporting positive cases on board has led industry critics to call cruise ships “floating petri dishes”, which is perhaps a bit harsh.