Insights

Excerpt from current publications

Global Sports Sponsorship Market

This study by Statista analyses direct corporate financial endorsement and sponsoring income received by athletes, leagues & teams, federations, governing bodies, and sporting events. The study quantifies the global sports sponsoring market, as well as, the shares received by men and women sports. In addition, the report highlights which sports, leagues & teams, and athletes receive the highest amount of funding though direct corporate financial sponsoring. Moreover, the study provides an in-depth analysis on the effect of sponsoring on women sports.

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3rd edition of the Digital Economy Compass

For the third time, Statista has published the Digital Economy Compass 2019, a standard work on digital economy. The Digital Economy Compass provides a comprehensive look at the development and trends of the digital world. In three chapters we cover the following exciting topics:

Data explosion: How is the exponential growth, where is the data stored and what is the benefit?

Artificial intelligence: potential, use cases and investments

Investment & Funding: From the biggest funds to mega-rounds to the latest market valuations

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HABONA REPORT 2019

After the huge success of the HABONA REPORT 2018, which is the first sector report for retail real estate, Statista, Habona Invest GmbH and the renowned real estate consultant Savills have published the HABONA REPORT 2019. The focal topic of the current issue is demographic change and its impact on consumer behavior and the local amenities market. Well-known companies from the food trade, project development and investment provide exclusive insights from their respective perspectives.

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Automotive Brand Reports

Mercedes-Benz is the leader in which car segment? In which country does Toyota sell most of its cars? The new and exclusive Statista brand reports from the automotive industry have the answers. Based on the Statista Mobility Market Outlook, our analysts have produced 44 reports on various car brands. The reports contain information on global and regional sales figures, revenues and market shares as well as forecasts up to the year 2022.

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Infographics

Wer viel liest, ist zufriedener mit seiner Schulleistung

Kinder, die lesen oder viel vorgelesen bekommen, sind besser in der Schule und zufriedener mit ihren Leistungen. Das geht aus einer aktuellen Studie des IW Köln hervor. Demnach sind 17-Jährige, die mindestens einmal pro Woche lesen, zufriedener mit ihrer aktuellen oder letztmaligen Schulleistung, wie die Grafik von Statista zeigt – und das über alle Schulformen und Bildungseinrichtungen hinweg.

The Fastest Growing Online Shops in the United States

Analysis of net sales by ecommerceDB has revealed the fastest growing online stores in the United States. Prettylittlething.us – a women’s fashion store – is number 1 after an increase of 218 percent. At segment level, there is a colourful mix of different categories including furniture, groceries and animal foods. According to the Statista Digital Market Outlook, the winners branch is also the largest eCommerce segment in the U.S. overall, with a market volume of $103b in 2019. The country’s ecommerce market is expected to continue growing ove the coming years, too, with forecast CAGR from 2019 to 2023 of 12.8 percent.

Stranger Things Helps Netflix Exorcise Subscriber Demons

Netflix’s subscriber growth in the second quarter of 2019 fell way short of expectations as the streaming service’s domestic subscriber base shrank for the first time since 2011. The company’s latest earnings report shows that things improved in the third quarter due to growth in international paid memberships. Netflix pointed to retro sci-fi horror hit Stranger Things as one of the reasons for the return to growth with 64 million member households watching the third season in its first four weeks on the platform.That helped boost its subscriber growth with 520,000 new paid subscribers added in the U.S. in Q3 while paid memberships increased by 6.26 million.

Which Languages Are College Students Learning More Of?

A hype around Korean pop music and pop culture has led to more students in the U.S. taking up Korean language classes, according to numbers released by the U.S. Modern Language Association. In between 2006 and 2016, the number of university students enrolled in Korean almost doubled – the biggest increase for any language of 1,000 students or more. The Korean language hype is not only confined to the U.S. though. The Korean government in 2019 operates 172 language institutes around the world, teaching Korean to 57,000 students in 56 countries, up from just 13 branches in 2007.

What Issues Are Health Startups Focusing On?

Worldwide health start-ups focusing on access to care and cost reduction measures are scoring the most money from funders, according to StartUp Health. By the third quarter of 2019, global investors put $4.5 billion into organizations that address access to care issues, while companies looking at cost-reducing measures won $3.6 billion in seed and series funding. While these two areas received the most funding to date, the median deal size for each sector was smaller than start-ups focusing on curing diseases and ending cancer. The median deal for start-ups looking to improve access to care was roughly $6.8 million, while the median deal for start-ups focused on curing diseases was about $12 million.

Facebook Inc. Dominates the Social Media Landscape

When people think of Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With WhatsApp, Instagram and of course the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. Tencent, the Chinese company behind WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesn’t come close to matching Facebook’s global footprint. What all of the services mentioned in the chart below have in common is their immense attractiveness to advertisers. Not only do they all boast hundreds of millions of users, but they also have the ability to target specific groups based on likes, dislikes and past behavior. That is why social media advertising has grown immensely over the past few years. In the U.S. alone, social media ad revenue was expected to reach $34.9 billion in 2019, with more growth to come in 2020 and beyond.

Who Are America’s Vegans & Vegetarians?

In recent years, the U.S. has seen more and more vegan and vegetarian restaurants open their doors while supermarket shelves are always stacked with alternatives to meat and dairy products. Meanwhile, social media communities catering to both diets have steadily expanded while most of us know at least one friend or family member who has taken up a purely plant-based diet. Despite all of that, vegans and vegetarians are actually pretty rare in U.S. eating circles. A Gallup poll has found that fewer than one in 10 Americans adheres to one of those diets with 5 percent of people saying they are vegetarian and 3 percent saying they are vegan. The following infographic takes a closer look at the poll’s findings to see just who the country’s vegans and vegetarians are. Both diets are more common among younger eaters with 7 percent of people aged 18-29 saying they are vegetarian while 3 percent say they are vegan. In the 30-49 age-bracket, 8 percent are vegetarian while 4 percent are vegan. Those figures fall drastically to 3 and 2 percent respectively among over 65s.

The Cities Home to the Ultra Rich

The number of super rich individuals across the world is still increasing. According to the Wealth-X annual World Ultra Wealth Report, the number of ultra-high-net-worth individuals or UHNWIs (defined as being worth $30 million or more) grew 0.8 percent last year to 265,490. So where do all of these people live? As our infographic shows, the largest amount currently reside in New York and Hong Kong. The latter was on the top spot in 2017, but a fall of almost 11 percent, combined with a hop upwards of 1.3 percent in New York, saw the special administrative region of China slip to 8,950 UHNWIs and second place in 2018.

This Is What Advertising Will Look Like in 2021

Internet advertising is forecasted to take up over 50 percent of ad spending in the next three years, according to Zenith Media. Digital channels are eating up larger portions of total ad spends as more and more people around the world go online through both desktops and, especially, mobile means. The International Telecommunication Union estimates that about half of the world will be on the world wide web as of last year. With more of the world online, there are more opportunities for advertisers to reach new audiences and engage existing ones. Even now internet ad-spending has beat growth expectations. Zenith estimates that in 2019, global spending will push 4.7 percent of growth, going above the 4 percent forecast previously made. Currently, these forecast-beating strides have been helped along by cross channel growth of online video and social media. Additionally, the United States, Russia, and France have bolstered much of this growth.

The Fall of Thomas Cook

The British tourism group Thomas Cook has collapsed, having entered compulsory liquidation this morning. As this chart shows, the share price had plummeted from around 58 pence to just 3.45 pence in the last 365 days. Earnings per share in 2010 were 20.4 pence – in 2018 investors had to book a loss of 0.3 pence per share. Thomas Cook most recently suffered from the unwillingness of the British to travel: Many remained at home in the face of Brexit worries and the abundance of sunshine at home. Added to this was the fear of terrorist attacks in many holiday destinations, including Turkey. In addition, discount battles have depressed the margins of travel companies. Many holidaymakers are affected by the collapse – at present, an estimated 650,000 holidaymakers are on the move with Thomas Cook, many of them British.