Insights

Excerpt from current publications

3rd edition of the Digital Economy Compass

For the third time, Statista has published the Digital Economy Compass 2019, a standard work on digital economy. The Digital Economy Compass provides a comprehensive look at the development and trends of the digital world. In three chapters we cover the following exciting topics:

Data explosion: How is the exponential growth, where is the data stored and what is the benefit?

Artificial intelligence: potential, use cases and investments

Investment & Funding: From the biggest funds to mega-rounds to the latest market valuations

Learn more

HABONA REPORT 2019

After the huge success of the HABONA REPORT 2018, which is the first sector report for retail real estate, Statista, Habona Invest GmbH and the renowned real estate consultant Savills have published the HABONA REPORT 2019. The focal topic of the current issue is demographic change and its impact on consumer behavior and the local amenities market. Well-known companies from the food trade, project development and investment provide exclusive insights from their respective perspectives.

Learn more

Automotive Brand Reports

Mercedes-Benz is the leader in which car segment? In which country does Toyota sell most of its cars? The new and exclusive Statista brand reports from the automotive industry have the answers. Based on the Statista Mobility Market Outlook, our analysts have produced 44 reports on various car brands. The reports contain information on global and regional sales figures, revenues and market shares as well as forecasts up to the year 2022.

Learn more

Digital Trends & the New World of Work

In cooperation with Accenture and XING, Statista recently published the study “Digital Trends & the New World of Work”. The study reveals that many employees in Germany only have a partial-knowledge on topics such as design thinking, artificial intelligence and blockchain. The highly anticipated launch took place as part of an exclusive after-work event on the 14th floor of the Accenture Office. 50 selected guests were invited, including the CIO of Otto as well as representatives of Körber, Olympus, Barclaycard, Tesa, HASPA, Daimler and Generali.

Learn more

1 2

Infographics

The Best Universities in the World

The latest global university ranking has been released by Times Higher Education, putting the UK’s Oxford and Cambridge at the top of the pile. Institutions are ranked based on five indicators: teaching, research, citations, international outlook and industry income. On this basis, the UK and United States completely dominate the top ten, and indeed the top twenty, with only one other country represented – Switzerland with ETH Zurich in eleventh place.

The World’s Biggest Players in Pharma

In July, the Pharmaceutical Executive published its latest annual ranking of the top 50 biopharma companies according to prescription drug sales in 2018. Once again, Pfizer led the ranking with $45 billion in sales spurred by its top sellers Prevnar 13, Lyrica and Enbrel. Sales of the breast cancer drug Ibrance, which was approved for use in males in April of 2018, also bolstered Pfizer’s sales, according to the Pharmaceutical Exec. Pfizer has been in top of the ranking for the fourth consecutive year. Swiss company Roche was listed second in prescription sales, but spent the most on research and development compared to its competitors. The Basel-based enterprise paid almost $10 billion for R&A. The company climbed to the runner-up position from third place. Herceptine was Roche’s top-selling prescription drug, despite the cancer drug’s patent having expired. This led to falling sales of Herceptine, as the competition was moving in with their versions of the drug.

How Productive is an Hour of Work?

Figures from the OECD reveal the countries in which the average hour of work contributes the most to GDP. As our infographic shows, no matter how hard the average worker in Chileworks, they won’t be as productive (in GDP terms) as the average person toiling away in Ireland. An hour’s work in the South American country contributed $29.0 to the economy while in Ireland this contribution is on average $102.3.

Trump Administration Scaling Back Endangered Species Act

The U.S. government announced Monday that it was scaling back the U.S. Endangered Species Act of 1976. In the future, animals categorized as “threatened” will not automatically receive the same protections as animals listed as “endangered”, the more serious of the two categories. Officials will be able to decide not to fully protect such species if the economic impact of doing so would be considered too severe. More than 1,600 animal species are considered “endangered” or “threatened” according to the U.S. government. Nonprofit NatureServe, whose assessments also inform the decisions which animals are considered protected in the U.S., currently list more than 6,000 species as endangered or vulnerable (threatened). Comparing the current NatureServe database to a 2005 assessment of it, it becomes apparent that more species are threatened today than they were 14 years ago.

What Americans Are Doing About Microplastics

A survey for Statista by YouGov has revealed that only 52 percent of adults in the U.S. have heard of microplastics. The issue, which has been troubling environmentalists in recent years, has been garnering more attention in the media, with headlines such as “Microplastics are raining down from the sky”, or “There’s no getting away from microplastic contamination” raising awareness. So what are the 52 percent doing to reduce the production of/contact with microplastics? Our survey revealed that the most common action is recycling (more) plastic products. Next up, almost 30 percent say they now try to avoid buying food in plastic packaging, while a similar amount of people also try to avoid consuming drinks from plastic bottles. The most common source of microplastics in our oceans is synthetic textiles. There still seems to be some way to go in this department though, with only 13 percent saying they have stopped wearing/buying clothes made from these materials.

Millennials Not Alone in Driving up U.S. Avocado Consumption

It’s no big news that avocado consumption in the U.S. – mainly in the news in connection with the millennial generation and its presumed love for avocado toast – has been increasing. But looking at the numbers a little more closely, millennials might only be partly to blame for the rise of avocado sales. These sticking points have made avocado consumption a guilty pleasure for some – but who exactly? As figures by the U.S. Department of Agriculture suggest, avocado consumption in the U.S. increased most during two time periods. Between 2000 and 2005 it grew from 543 million pounds to 938 million pounds, an increase of almost 73 percent. Millennials, who are individuals who grew up or were born around the turn of the millennium, were likely not the ones driving these purchasing decisions.

Free Access Is the Most Common Pay Model for All Media

Free access is still the most common pay model for all media types, particularly for digital-born media, while hard paywalls remain extremely uncommon. According to the Reuters Institute of Journalism, nearly all content from digital-born outlets is free. Out of the 212 news organisations analysed across seven countries, only two digital-born/digital-only outlets operated any type of paywall, up from just one in 2017 when the study was first published. Newspapers provide more of a mix of options when it comes to paying for content, with about a third using a metered paywall and another third employing a freemium model. The study also found that the freemium model was much more common at European outlets than American ones, with the U.S. being dominated by metered paywalls.

U.S. Vacation Goers Tend to Pay More

Despite taking less summer vacation, American travelers spent over 1,500 euros per week on average, which is more per week than the typical getaway for their European or Brazilian counterparts, according to a report released by Ipsos. Brazil had the cheapest weekly summer holiday and the most time off. An average Brazilian holiday-goer will spend about 517 euros per week on their vacation, while also taking off 2.2 weeks. Spain and France also registered a cheaper per week cost than the United States. In France, an average week off is roughly 1,100 euros, while in Spain the average holiday week is just shy of one thousand euros. Both countries spent around two weeks on summer vacation.

Digital Advertisers Increasingly Target Kids

Over the next three years, digital advertising aimed at kids is expected to grow by 42 percent, reaching about 1.7 billion U.S. dollars, according to PwC. By 2021, digital advertising is projected to make up about 37 percent of all ad dollars aimed at kids. In 2016, digital only comprised about 15 percent of kids advertising. Advertising for kids is increasingly moving online from television. These ad dollars are matching the changing consumption habits of kids, who are increasingly shifting their screen time from TVs to internet connected devices. The expanding subscription based, ad-free platform presents a potential obstacle down the road for the digital advertising directed at kids.

Families are Crossing Southern U.S. Border in Record Numbers

Undocumented immigrants travelling in family units have been crossing the Southern U.S. border in record numbers, as inferred to by arrest counts from Customs and Border Protection. In May 2019, more than 84,000 people were apprehended while trying to cross the border with their families, exceeding the number of other apprehended people by 36,000. The number of families arrested had already pushed total border apprehensions to an 11-year high in February. The number of immigrants apprehended with their family in fiscal year 2019 so far had by February also exceeded the record for most family apprehensions in a whole year, set in FY2018. Recently, more immigrants that are coming across the Southern U.S. border have travelled from countries in Central America, like Honduras, Guatemala or El Salvador, while undocumented immigrants from Mexico remain the largest group. These migrants often claim asylum because of political turmoil in their home countries.