Insights

Excerpt from current publications

Automotive Brand Reports

Mercedes-Benz is the leader in which car segment? In which country does Toyota sell most of its cars? The new and exclusive Statista brand reports from the automotive industry have the answers. Based on the Statista Mobility Market Outlook, our analysts have produced 44 reports on various car brands. The reports contain information on global and regional sales figures, revenues and market shares as well as forecasts up to the year 2022.

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Digital Trends & the New World of Work

In cooperation with Accenture and XING, Statista recently published the study “Digital Trends & the New World of Work”. The study reveals that many employees in Germany only have a partial-knowledge on topics such as design thinking, artificial intelligence and blockchain. The highly anticipated launch took place as part of an exclusive after-work event on the 14th floor of the Accenture Office. 50 selected guests were invited, including the CIO of Otto as well as representatives of Körber, Olympus, Barclaycard, Tesa, HASPA, Daimler and Generali.

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Coffee in Numbers

The Report “Coffee in Numbers,” in its seventh edition, is an engaging selection of coffee statistics from around the world. We partnered with Brandeins Wissen to deliver exciting figures and facts about coffee, highlighting the expertise of Tchibo, Germany’s largest coffee roaster on the market.

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White paper on global Smart TV industry

Statista Research & Analysis has developed a white paper on the global smart TV industry in collaboration with Chinese smart TV maker TCL and its subsidiary FFalcon Technology. The whitepaper explores consumer trends and manufacturers’ strategies in the industry, finding that manufacturers of smart TVs are threatened by high-demand digital streaming devices.

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Infographics

China’s Most Popular Digital Payment Services

When it comes to digital payments, China is certainly a world leader both in the areas of online shopping and pre-ordering from brick-and-mortar stores, cafés and restaurants. Data from the Statista Tech Giants survey shows that nearly as many Chinese citizens shop online as use the very popular option of pre-ordering. 60 percent of respondents said they used digital financial services daily. Homegrown companies lead the way in the Chinese digital payments industry, with Alipay by e-commerce giant Alibaba being the most popular, followed by WeChat Pay, QQ Wallet and Baidu Wallet. Many major internet players in China have spun off their own payment service and are successful at it.

More Immigrant Countries See Diversity Positively

According to a new survey by the Pew Research Center, 11 out of 18 countries hosting half the world’s migrants are seeing newcomers positively rather than as a burden. Topping the list were Canadian respondents, followed by those in Australia and the UK. Eastern European nations as well as Italy and Greece were the places where negative sentiments against immigration prevailed. Researchers for Pew noted that countries which answered more positively were hosting larger numbers of immigrants as compared to the one not in favor.

These Brands Are Closing the Most U.S. Stores in 2019

Massive store closures in the U.S., dubbed the retail apocalypse, are continuing in 2019. The biggest loss of brick-and-mortar retail announced so far will be the shuttering of all 2,500 Payless shoe stores following a bankruptcy filing. Gymboree Group will close all its locations of kids clothing stores Gymboree and Crazy 8. Charlotte Russe clothing stores are also to disappear while Family Dollar stores are partially closing, remaining open and being converted to Dollar Tree locations. Retailers in the U.S. closed 102 million square feet in 2017 and a record 155 million square feet of space in 2018, according to the ranking by Business Insider. 2019 might bring about a new record.

Where Cash is King in Europe

How much cash do you have with you at the moment? The answer to this question will probably depend, not only on your bank balance, but also on the country in which you live. As figures from the Access to Cash Review show, there are significant cultural differences in the use of cash in Europe. In Greece and Spain, the vast majority of in-person purchases are made with cash – 88 and 87 percent respectively. While in Sweden, Denmark and the UK, most items are paid for digitally. In the report, which focuses on the UK, despite the relatively low share of people relying on cash in their everyday lives, it was found that over 8 million adults – about 17 percent of the population – would struggle to cope in a cashless society.

Brand Reputations That Took a Hit in 2019

Facebook certainly had a tough year and it shows in the recent Axios and Harris Poll report: The 100 Most Visible Companies. The company had the largest dip in the report’s ranking, plummeting 43 places between 2018 and 2019. Barely in the top 100 brands, the social network fell to the bottom of the pack. Facebook has had to answer to legislators around the world this year about how it shares users’ data with third parties, the role it plays in spreading disinformation, and the vulnerabilities it has to hacks. Tesla had the second biggest fall from grace, dropping 39 places from the 3rd highest rated brand in 2018 down to the 42nd place in 2019. The electric car company has dealt with operational and managerial setbacks after CEO Elon Musk derided the SEC, missed a Wall Street delivery goal, tweeted he would take the company private, and smoked marijuana on live TV.

Apple Dominates Global Smartwatch Sales

The Apple Watch certainly wasn’t the first smartwatch around, but it did help wearable technology break through to the mainstream and has been the best-selling smartwatch in the world pretty much since day one. According to a recent report by Strategy Analytics, Apple sold more than 22 million units of the Apple Watch last year, putting its market share at 50 percent. Second-placed Fitbit was far behind with 5.5 million shipped devices for a market share of 12 percent. While Apple does not break out Apple Watch sales in its earnings reports, the company’s “Other Products” segment, which includes the Apple Watch has been a major growth driver in recent years.

The State of Minimum Wage in the U.S.

By July of this year, Washington D.C.’s minimum wage will be nearly twice the federal minimum wage. The United States is made up of a mix of minimum wages, determined based on state and city law. As it stands now, just under half of the states in the U.S. use the federal minimum wage of $7.25 an hour, creating a large gap between states and cities that are upping their standard and those that are not. Federal and statewide minimum wages have become a hot topic in America. With many primary candidates advocating for a $15 minimum wage. Bernie Sanders, in his 2016 primary run, was the first candidate to advocate raising the minimum wage. Some economists do not support a wage hike, fearing that raising the minimum wage too quickly or raising it at all would put too much pressure on businesses and cause companies to cut jobs.

Where Online Content Creators Make Money

Re:Create Coalition estimates that close to 17 million people in the U.S. earned income posting content online in 2017. By comparison, there were only about 12 million manufacturing workers in the U.S. According to the analysis of the data, content creators earned close to 4 billion dollars in 2017 on YouTube, a 20 percent increase from the previous year. While YouTube earned the most for content creators in the aggregate, Instagram saw the biggest uptick in earnings. The total amount of money that content creators earned on Instagram grew by 50 percent year-over-year. WordPress was the only platform that saw total income earnings for content creators shrink year-over-year.

Leading Payment Methods Used in 2018

A credit card stored automatically on a computer is the main form of online payment in the U.S, according to a survey on Mobile Banking conducted by Ipsos and ING. Out of 1,000 respondents, who were interviewed between March 26 to April 6, 2018, 45 percent cited card payment as their main form of online transaction. Paypal came in second place with about 1 in 5 respondents citing the online payment as their preferred form of online payment. Amazon Pay, Google Pay, and Apple Pay were some of the less common forms of online payment for respondents interviewed by Ipsos and ING.

Burgernomics: The Price of a Big Mac in Global Comparison

Invented by The Economist in 1986, the Big Mac index has ever since been the go to guide for burger connoisseurs to check purchasing-power parity around the globe. Even though it was never intended to be a precise economic parameter, burgernomics somehow emerged as a promising niche field of economic studies. The Big Mac index has become a global standard and is subject of at least 20 academic studies and a topic within several textbooks. As this graphic indicates, Ronald McDonald must earn a fortune with his Swiss sales operation where the fast food classic can be bought for $6.62 whilst the Russian version of the American franchise offers Big Macs for only $1.65.